Brown & Blaier, PC / Freehold, New Jersey

New Jersey
business lawyers. Built around
your business.

From your first company to your next contract, acquisition, or stage of growth. Practical legal counsel for business owners, founders, and the decisions ahead.

Discuss your business Explore flat-fee options

Start an inquiry through our MyCase form, or call (732) 490-8200.

50+Years of combined in-house
and law firm experience
$30M+M&A deals
2025 to 2026
600+Trademarks managed
5Continents represented

Our practice areas

Legal guidance for the decisions
that shape your business.

From company structure and commercial agreements to intellectual property and online operations, our New Jersey business lawyers help you address the legal needs behind your next decision.

Business sales & acquisitions

Keep the deal and the documents aligned. We advise buyers and sellers on letters of intent, due diligence, asset and equity purchases, negotiation, and closing preparation.

Buying or selling a business

Trademarks & brand protection

Protect the identity your business is building. We assist with trademark searches and applications, existing registrations, portfolio management, licensing, and brand-protection matters.

Trademark counsel

Outside general counsel

Get support for recurring contracts, corporate questions, and operational decisions. We bring in-house legal experience to a continuing relationship built around your business needs.

Outside counsel services

Cannabis business law

Address the legal issues behind a regulated business. We assist cannabis-related companies with corporate, commercial, regulatory, and IP matters, taking account of their activities and jurisdictions.

Cannabis business counsel

A specific matter. A defined engagement.

You can work with us on a single contract, an ownership question, or a business transaction. We start with your goals, the documents, and the timing, then discuss the scope and fees.

Discuss your matter

Based in Freehold, Brown & Blaier works with startups, entrepreneurs, and established companies throughout New Jersey, with additional work for businesses in New York and abroad.

View the full practice-area directory

Defined-scope service options

Choose a starting point.
Know the scope and fee.

For company formation, a trademark application, or recurring legal support, explore our published options. Other contracts and transactions are scoped around the matter.

For your new company

Startup legal
packages

$1,500 LLC package

C-Corp: $3,500   /   S-Corp: $3,000

  • Formation and organizational documents
  • Package-specific agreements and resolutions
  • Compare the documents included in each option

The base LLC package includes a single-member operating agreement. Government filing and registered-agent fees are additional.

Compare startup packages

For recurring legal needs

Fractional
General Counsel

Ongoing legal support for your business.

$1,000 / month

Base monthly plan

  • Legal consulting and guidance
  • Unlimited emails
  • One contract review, up to 10 pages
  • One-hour phone call
  • Flat-fee pricing for templates

Month-to-month. Fees and third-party costs are additional. Work beyond the listed scope is priced separately.

See monthly plan details

For a new trademark application

Flat-fee trademark
package

$850 per mark, per class

Attorney fee

  • 30-minute brand strategy consultation
  • Knock-out clearance search
  • Application preparation and filing
  • Application tracking and responses to non-substantive Office Actions

USPTO and third-party search fees are additional. Registration is not guaranteed. Other trademark work is scoped separately.

See trademark package

Have a different project in mind? Explore all flat-fee services or use the startup package calculator to prepare for a conversation. Confirm the final scope and fees with our firm.

For recurring legal needs

Is fractional general counsel a fit?

If contracts and day-to-day legal questions regularly reach your desk, a continuing relationship can help. Our attorneys bring in-house experience to recurring business needs, with a defined scope and separate engagements for larger projects.

Explore fractional general counsel Our broader outside counsel practice

Trademark counsel & brand protection

Build your business.
Protect its identity.

Your name and brand deserve attention alongside your contracts and company structure. Our trademark attorneys work with new applicants and businesses managing established brands.

Discuss clearance and filing, existing registrations, licensing, maintenance, or a potential trademark conflict. The flat-fee application package is one option; ongoing brand protection may call for a different scope.

Trademark attorneys & ongoing brand protection Flat-fee trademark application package Discuss your trademark through MyCase

Meet Brown & Blaier

In-house experience.
Personal legal relationships.

Our attorneys have worked inside companies and in private practice. That perspective shapes how we approach contracts, corporate decisions, and the legal needs of a growing business.

Elliott J. Brown, shareholder at Brown & Blaier

Elliott J. Brown

Corporate and in-house General Counsel experience, including work with consumer products, fashion and lifestyle businesses, and trademark portfolios.

Meet Elliott
Adam Blaier, shareholder at Brown & Blaier

Adam Blaier

Business, corporate, technology, and intellectual property counsel, with experience in IT consulting and telecommunications companies.

Meet Adam
Explore further:About our firmBusiness news & insightsAsset purchase or equity purchase?

News & insights

Latest insights for business owners.

Explore our latest articles on business law, company formation, contracts, and protecting what you build.

Business people discussing the legal requirements for starting a small business as a limited liability company

Legal Checklist for Starting a Small Business

October 21, 2026

Starting a small business involves more than choosing a name and finding customers. The decisions you make about ownership, contracts, taxes, and intellectual property can affect how your company operates and how much personal risk you take on. The right starting point depends on your business model, location, industry, and growth plans. Some steps are legal requirements; others are practical protections that help prevent expensive disputes. Use this legal checklist for starting a small business to identify the issues worth addressing before you launch.

Read More »
business acquisition being done in tri-state area

Asset Purchase or Equity Purchase: Pros and Cons of Each

September 28, 2026

When buying or selling a business, one of the most important decisions is how the transaction will be structured. In most mergers and acquisitions (M&A), a deal is structured as either an asset purchase or an equity purchase (referred to as a stock purchase for Corporations or membership interest purchase for LLCs). Although both approaches ultimately transfer control of a business, the legal, tax, and liability implications can be dramatically different. The choice between these two structures affects issues such as: (i) liability exposure

Read More »
paper-with-llc-on-chart-with-calculator-pen-and-magnifier

Should Your Startup Be an LLC or Corporation?

September 28, 2026

Search Google for the best legal entity for your new startup, and you will get different opinions. Startup advisors and CPAs will probably recommend a limited liability company (LLC). That’s because an LLC isn’t subject to double taxation and is easier to set up. On the other hand, many startup lawyers will recommend the C-Corporation structure (typically a Delaware C-Corp) because corporate law is typically more “stable,” equity (stock) ownership is passive, and the entity is more structured. How you choose to incorporate your startup business

Read More »
business attorney setting up an S-Corp from her desk

The Benefits of S-Corps

September 28, 2026

Anyone starting a new business is faced with a lot of decisions. Arguably the most important is choosing the business entity type and tax status. Business lawyers and CPAs will present entrepreneurs with several options to choose from depending on the legal entity, including “S” election.  Each type of legal entity has its benefits and limitations. Technically, there’s no legal entity called an “S-Corp.” A company that makes an “S” election for tax purposes is typically referred to as an S-Corp. However, various types of

Read More »
paper-with-llc-on-chart-with-calculator-pen-and-magnifier

Tax Status Flexibility for LLCs: What You Need to Know

September 28, 2026

For entrepreneurs and business owners, choosing the right business structure is a pivotal decision. Among the options, Limited Liability Companies (LLCs) stand out for their flexibility, especially regarding tax status. This flexibility allows LLC owners to align their business structure with their financial and operational goals. This blog post from our business lawyers discusses the different tax statuses that an LLC may elect.

Read More »
signing an LOI

Understanding Letters of Intent

September 16, 2026

Buying or selling a business is rarely a single-step transaction. It moves through stages, and one of the earliest formal milestones is the letter of intent. Understanding what this document does before you sign it can shape how smoothly the rest of the deal proceeds. Once a buyer and seller agree on the basic outline of a deal, the next step is usually a letter of intent, sometimes called a term sheet. For many first time buyers and sellers, the LOI is the first

Read More »
View all articles

Before we talk

Questions about working with our firm.

When should I speak with a business lawyer?

Consider involving counsel before signing an important contract, adding an owner, forming a company, or buying or selling a business. Bring the proposed transaction, business goals, and timing to the conversation so the legal work can be scoped around your needs.

Do you offer flat-fee business legal services?

Yes. We publish startup packages, a trademark application package, and a monthly outside counsel plan. Each has a specific scope and additional-fee disclosures. Other matters can be discussed separately. Compare the service options.

Can you help with a single contract or transaction?

Yes. You can engage us for a specific contract, ownership matter, or business purchase or sale. A monthly counsel plan is not required. Tell us your goals and timing, and we can discuss the scope of work and fees.

Can you help after a trademark application is filed?

Our trademark practice includes work on existing brands, maintenance, licensing, and enforcement matters. Tell us the status of your application or registration and the support you need. Services outside the application package are scoped and priced separately.

What happens after I submit an inquiry?

We typically email to arrange a time to talk. If your inquiry provides sufficient detail, we may instead send a proposed scope of work with fees. Submitting the form does not establish an attorney-client relationship; avoid sharing confidential information before an engagement is established.

Your next business decision

Let’s talk about what you’re building.

Tell us about your company, your legal question, and any relevant timing. Whether you need a business lawyer for a particular matter or counsel for the road ahead, start the conversation here.

Start a business inquiry Call (732) 490-8200

Continue to our firm's MyCase intake form.

Brown & Blaier, PC
36 W Main Street, Suite 204, Freehold, NJ 07728
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