Brown & Blaier, PC / Trademark counsel

Trademark attorneys.
Build your brand.
Plan its protection.

Launching a name, expanding a product line, or managing an established brand? Brown & Blaier helps businesses with trademark searches, applications, and ongoing brand protection. Get legal guidance that connects your trademark decisions to your business plans.

Inquiries open our firm’s MyCase contact form.

Counsel at each stage

Your brand is a business asset.
Give it a legal plan.

01 / NEW NAMES & APPLICATIONS

Before you invest in a name.

Packaging, a website, and a launch campaign all build value around your brand. A trademark review can help identify obstacles before you commit further.

  • Assess the proposed name and the goods or services.
  • Consider similar marks and clearance risks.
  • Choose an appropriate owner and filing basis.
  • Prepare an application that reflects the business.
Explore search and application services
02 / EXISTING BRANDS & PORTFOLIOS

As your business grows.

New products, markets, partners, and ownership changes can create new trademark questions. We help clients plan the next step for an existing brand.

  • Review portfolio priorities and maintenance needs.
  • Consider protection for new products and markets.
  • Address licensing, ownership, and brand use.
  • Assess potential conflicts and enforcement options.
Explore ongoing brand protection
Names, logos, and the business behind them

What is a trademark?

A trademark identifies the source of goods or services. A business name, product name, logo, slogan, design, or even a sound may function as a mark when the legal requirements are met. A service mark serves the same purpose for services.

The strength of the mark, the goods or services, and the marketplace all affect the analysis. Forming a company or registering a domain does not resolve whether a brand is available for trademark use.

Search. Register. Manage. Protect.

Trademark services
built around your business.

Clearance searches and opinions

We evaluate proposed marks and conduct searches to assess potential obstacles. We explain what the agreed search covers, the issues identified, and how they may affect your launch or filing decision. No search can eliminate every risk.

Applications and registration strategy

We assist with domestic and international application matters, including U.S. federal and state applications. Planning includes the owner, mark, goods or services, filing basis, and markets where protection is sought.

Portfolio management

As a business adds products or expands, its portfolio should be reviewed against its current plans. Our work includes protection priorities, maintenance planning, and questions arising from changes in ownership or use.

Brand protection and enforcement strategy

We advise on potential conflicts, the strength and scope of rights, and available responses. Enforcement strategy should account for the evidence, the commercial relationship, and the client’s objectives.

Brand development and licensing

We counsel on the legal side of building a brand and allowing others to use it. Licensing arrangements require attention to the permitted uses, quality control, commercial terms, and what happens at termination.

Customs recordation and IP structures

We assist with recordation of eligible registered marks with U.S. Customs and Border Protection and IP holding-company formation. These tools should fit the company’s actual ownership and business structure.

What to expect

A practical path from
your first inquiry.

Tell us about the brand.

Use our MyCase form to describe your goods or services, business stage, and goals. If you have an existing application or registration, include its number and any deadline.

Define the work and fees.

We typically email to arrange a conversation. If the inquiry provides enough detail, we may send a proposed scope of work with fees.

Plan the next step.

Once engaged, we work through the agreed search, application, or portfolio matter. The scope should identify what is included and how additional work will be handled.

Advice before and after filing

Do I need an attorney
to file my trademark application?

An application involves legal choices about ownership, the mark, the goods or services, and the filing basis. A clearance review also looks beyond whether an identical name appears in a search. Similarity, related offerings, and the strength of the proposed mark can matter.

A U.S.-licensed attorney is required for foreign-domiciled applicants and registrants in USPTO trademark matters. U.S.-domiciled applicants may file themselves, but legal advice can help them assess the choices and risks. See the USPTO’s attorney guidance.

Our firm advises entrepreneurs, artists, creators, and established businesses. Because our practice also covers contracts and corporate matters, we can consider how trademark ownership and use connect with the company’s wider business arrangements.

Know the scope. Understand the cost.

Flat-fee trademark options.

For defined trademark work, a flat fee can make it easier to plan your legal budget. Review our package page for the current scope and fee details, then tell us about the mark and the work you need.

Before proceeding, confirm the search scope, number of marks and classes, government fees, and whether later work is included. Office Actions, intent-to-use filings, additional classes, and contested matters can raise separate scope and fee questions.

Some of our startup packages include preparation and filing of one trademark application. The selected package and agreed terms control what is covered.

Applications and ongoing protection

Trademark questions,
answered clearly.

What are the benefits of federal trademark registration?

Registration on the Principal Register can provide important nationwide legal benefits, including presumptions about ownership and the right to use the mark for the identified goods or services, subject to limitations and prior rights. It also permits use of the ® symbol with the registered mark for the covered goods or services. It is not ownership of a word for every purpose.

How much does trademark work cost?

The cost depends on the scope, number of marks and classes, filing basis, and issues raised. Our flat-fee trademark page describes package options. A written scope should distinguish legal fees, government fees, and potential additional work.

Is a trademark search a guarantee that my mark will register?

No. A search helps assess risk; it cannot guarantee registration or that no one will object. The search scope matters, and the USPTO makes its own examination of the application.

Do I need a trademark if I already own my business name?

A company-name filing and a trademark registration serve different purposes. Use of a name may create common-law rights, but the company filing alone does not establish federal trademark rights or clear the name against other brands.

Can I apply before I start selling?

An intent-to-use application may be available if you have a bona fide intent to use the mark in commerce. After a Notice of Allowance, the initial statement-of-use deadline is six months. Timely requests can provide up to five six-month extensions, subject to requirements and fees, for a maximum of three years from that notice. Filing alone does not complete registration.

What are trademark classes?

The international classification system organizes goods and services into 45 classes. The actual identification of your goods and services matters as much as the class number. Classes affect application scope and fees; choosing a class does not give exclusive rights to every item in it.

How long does registration take?

Timing varies with USPTO processing, the filing basis, examiner questions, oppositions, and any later proof-of-use requirements. We can discuss the stages relevant to your application. No particular registration date or outcome can be promised.

How long does a trademark last?

Trademark rights can continue while the legal requirements are met. U.S. federal registrations require maintenance, generally including a use filing between years five and six and renewal-related filings between years nine and ten and at subsequent ten-year intervals. Requirements differ for some registrations; continued use and timely filings matter.

Can you help protect a brand that is already registered?

Yes. Our practice includes portfolio management, brand-protection strategies, licensing, ownership matters, and enforcement counseling. Tell us about your registrations, current markets, expansion plans, or the specific concern you want to address.

Can a cannabis-related brand obtain trademark protection?

The answer depends on the specific goods or services and applicable law. Federal registration requires lawful use under federal law; state authorization alone does not resolve that requirement. State registration and other protection options may warrant review. See our cannabis business practice.

Start with the business question

Put your next trademark
decision in context.

A new name, a product launch, a licensing opportunity, or a concern about a competing brand is a good starting point for a conversation. Share the general background and any known deadline. We will use that information to discuss the appropriate scope.

Please avoid submitting confidential material before an attorney-client relationship is established.

Your next step

Your next brand decision
starts here.

Tell us whether you are launching a mark, expanding your portfolio, or addressing a brand-protection concern.

Discuss your trademark

Continue to our firm’s MyCase contact form.

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