Whether or not college athletes have a right to receive financial compensation has stirred controversy over the years. The supreme court decisively settled this contentious matter in the NCAA vs Alston case ruling delivered on the 21st of June 2021. This ruling opened the door for college athletes to be paid for the commercial use of their Name, Image, or Likeness (NIL).
The landmark ruling came against a backdrop of myriads of bills by lawmakers across several states vouching for the compensation of student-athletes by external sponsors.
This article discusses what NIL is, and how student-athletes can benefit from the program.